Businesses large and small can benefit from video blogging. A quality vlog (Video-Blog) that is regularly updated can increase any business web presence and draw in potential motivated customers. With high-speed Internet connections becoming widespread, it is easier than ever to share your videos over the Internet.
A blog (a contraction of the term “web log”) is a type of website, usually maintained by an individual or organization with regular entries of commentary by using published textual descriptions of events, or other material such as graphics or video. Entries are commonly displayed for review to the general public or private members.
Many blogs provide commentary or news on a particular subject; others function as more personal online diaries capsdoc.com . A typical blog combines text, images, and links to other blogs, web pages and other media related to its topic.
The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (Art blog), photographs (photo blog), videos (Video blog), and music or audio.
A Microblog is another type of blog, featuring very short posts. These are commonly used for pod-casting to portable internet accessing devices such as cell phones and palm computers.
Video blogging arose as a video form of blogging. A video blog, or vlog, is a collection of videos (your own or your favorites) posted on a web site. It is easy to create a free video blog, and it’s a great way to reach out to audiences and show off your work. With a camcorder, editing software and a high-speed Internet connection you are well on your way to producing a successful video blog!
Entries are made regularly and often combine embedded video or a video link with supporting text, images, and other metadata. Entries can be recorded in one take or cut into multiple parts.
– Promote your blog. OK, so this goes against a bit of what I just said regarding steering clear of ad speak, but if you want people to read your blog, they first have to find you. Add your blog URL to your signature on all emails. Link your blog to your Twitter, Facebook, and LinkedIn pages. Allow readers to subscribe to the blog via email (with an opt-in option on your website) so they receive your blog every day in their inbox. Blog about other thought leaders when they relate to your topic so that you create an association with that leader (but do this in a thoughtful way so you’re not “using” them). At any opportunity, post a comment on other blogs where potential customers might be searching for similar information. This will send them to you searching for more.
– Create value. Stretch your potential. Mix value in with actual business opportunities. What products do you have that you want to push this month? Offer some insights into the upcoming trends of the industry; then soft sell a particular product’s value for the solutions it provides. Encourage others to get involved in your blog, to ask questions and even answer them. If customers feel they’re getting something of value at no cost, they’ll come back for more.
– Offer something for free. Blogs are a great way to dangle ideas to tempt your readers to provide their email address (i.e,, opt in). Create links in your blog to free white papers and articles or to product samples that you’re willing to give away for a trial, in exchange for their email addresses. Give hints about how this free tool is only a glimpse at the big picture. This helps to create ways of encouraging your customer to buy in to more.
– Become a news source. Read, read, read. What are the latest trends? Who is coming out with the next version of solution provider software? What is the larger economic picture and how do you customers fit into it within their world? By taking facts and news bites that are current and relative to today’s business world, and then offering a localized perspective for your customer, you position yourself again as a thought leader. Customers will return to your blog time after time because they know that you know what’s going on. You will become a trusted business advisor and ultimately garner more business as a result.
There is no question that blogging can become time consuming, almost to the point where it dominates the time dedicated to your marketing mix. But it doesn’t have to. Trying too hard to blog can be just as bad as not posting to your blog at all. If you have something important to say, by all means, say it. But if you find yourself forcing an issue or trying to develop a creative idea that just isn’t there, walk away from the keyboard and try again tomorrow. Remember to use your blog as a business tool, not just a place for white noise.