Mon. Jul 4th, 2022

Deliverability is today’s biggest issue for every email marketer. Email marketers face deliverability problems because of email overload. Many people who spend much time online and that have businesses very much related to computers and Internet often get more than 100 emails per day GoDaddy email login. Usually, 8 out of 10 emails are considered as SPAM. Problem is that your email message, supposedly that you are legitimate marketer and have permission for contacting, can be flagged as SPAM. This can make harm to your business and reputation.

Using some Hosted ASP email marketing software you will loose money because of the fact that you will pay for every message sent and not for every message delivered. Beside that, you will loose money in lost sales. Using desktop email marketing software like GroupMail you will pay one-time-fee for software licence and not for number of messages delivered.

You can have deliverability issues because of anti-spam lists, because of ISP filters and because of corporate/user filters. So there are three hurdles you have to jump over to get your messages delivered. So, how can you improve your deliverability rates?

The first necessary step in getting your email message delivered is that you have permission of your members to send them your messages. Never, and we mean never, put people on your list without their permission. We recommend you double opt-in method for getting new subscribers so that they have to confirm their request to be your subscribers. It is recommended to ask them to enter their work email instead of free email addresses. Some companies go that far that they don’t allow subscribing if you use free email address. It is because of the fact that work email address is considered as more reliable and stable than a free email address.

So, after they confirmed their request you have to take the next step. You have to automatically send them your welcome message where you will give description of your company, email newsletter and list management info information about subscribing, unsubscribing, digest mode, archives.

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